The Jury

By the end of the Tech Challenge, a prestigious jury will give awards the best performing startups.
A prestigious jury featuring world renowned professionals will select the awarded startups.

Salvador Alemany



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Born in Barcelona in 1944, Salvador Alemany holds a Bachelor Degree in Economics from the University of Barcelona and a post graduate degree from IESE. He is also a lecturer in Commerce and Chartered Accountant.
He is Chairman of Abertis Infraestructuras, SA, a post he has held since June 2009. Prior to that, he had been CEO of the company since the Group was formed from the merger of Acesa and Aurea (2003). Before that, he was General Managing Director of Acesa from 1998 and Saba from 1987. He has held the post of Chairman of Saba Infraestructuras, SA, since December 2011.
Among his institutional roles, he is a Trustee of the 'Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona' “la Caixa”, President of the Foundation’s Board of Trustees of the Gran Teatre del Liceu and Chairman of the Abertis Foundation. He is a former president of the Advisory Board for Economic Recovery and Growth of the Government of Catalonia, Chairman of the Círculo de Economía and President of the Board of Trustees of the University of Barcelona.
Among his business activities, he is Vice-Chairman of the Board of Trustees of The Fundació Institut Guttmann. Previously, he was Chairman of the Catalan Red Cross in Barcelona and member of the National Committee of the Spanish Red Cross.
Among his sporting activities, he was Chairman of the Basketball Section and Vice-Chairman of the Barcelona Football Club from 1986 to 2003. He is a co-founder of the Euroleague of Basketball.

Adam Kelly

SVP, Head of Sales Worldwide

IMG Media

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Adam Kelly is currently Head of Worldwide Sales at IMG Media. He is a Senior Vice President and previously held the dual responsibilities of Head of Media, EMEA and Head of Global Business Development role after being IMG Media’s Marketing & Commercial Director.
Adam’s role involves management of IMG’s media business including overseeing the worldwide sales team of 200+ executives as well as direct negotiation and relationship management with key pan-regional broadcasters. His responsibility covers the creation and implementation of strategy in delivering growth across all areas covered by IMG Media distribution.
He played a key role in IMG's recent long-term joint venture with Euroleague and holds a place on the board. He is involved in a number of other significant relationships, including IMG's consultancy with the IOC, overseeing the media component of the recent acquisition of UFC, the global expansion of broadcast rights for World Snooker and action sports, including IMG's fully-owned 24/7 action sports channel EDGEsport.
Having begun his career at IMG 17 years ago in the research division, he went on to become VP in Business Affairs, managing IMG Media’s contracting and financial services department.
A move into Media Rights and Acquisitions followed shortly after, where he began to play an important role in what is recognised today as the world’s largest sports rights distribution network with a portfolio of more than 45,000 hours of programming across a diverse and extensive range of sports.

Jordi Bertomeu

President & CEO

Euroleague Basketball

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Jordi Bertomeu Orteu is the CEO of Euroleague Basketball from July, 2000, its Chairman since 2009 and its President since 2011. Jordi Bertomeu earned a Bachelor of Law degree from the University of Barcelona.
From its inception in March 1982 he developed tasks as Legal Advisor and Secretary General of the Spanish Basketball Clubs Association (ACB), in December 1994, he was appointed ACB Vice-president until July 2000, when he was named CEO of Euroleague Basketball.
With Mr. Bertomeu's direction the two basketball clubs highest level competitions in Europe, the EuroLeague and the EuroCup, are disputed every year between the strongest clubs in the European Continent.
Mr. Bertomeu was also member of the “Spanish Governmental Commission of the transformation of Basketball and Football clubs into incorporated sports companies”, member of the “Executive Committee of the Spanish Basketball Federation” for 12 years as well as arbitrator for the Spanish Olympic Committee on the Court of Arbitration for Sport from October 1997.
He has also developed experience as Professor of Sports Management in the Masters Programme of the INEFC at the University of Barcelona and as Professor of Sports Management and Administration in the Masters Programme at the University Complutense of Madrid.

Sree Varma

Founder & CEO

iSportconnect & iSportconnect Capital

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Sree Varma has eighteen years of marketing and sales experience ranging from pharmaceutical, retail to the sports industry. Sree has been in the sports industry for over ten years now, and has worked as Publisher at Business F1 & Sports Pro, and as a Consultant for Sport + Markt. From 2008, Sree has been running Glitzier Sports Consultancy and has an MBA in Marketing. Sree was recognised for his hard work at the Great British Entrepreneur Awards 2013, after sealing the Special Merit award for Social Media Entrepreneur. More recently, Sree has been identified as one of the most influential business founders with an inclusion in the City AM top UK entrepreneurs list.
Sree launched iSportconnect in June 2010 with a mission to bring together global sports business executives. Under his leadership, iSportconnect has become the largest global private network of sports business executives where membership is exclusive & follows a strict door policy.
He also an advisor to several organisations and is on the judging panel of a number of business awards.
In 2017, Sree launched iSportconnect Capital, a new investor network providing investment opportunities for its members within the sport and leisure sector.

Luis Vicente

Founder & Chairman

3vs Sports Partners

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Started his professional career as a lawyer moving into motorsports and then football from 1995 onwards, as commercial and sports agent for global football stars like Luis Figo, Ronaldo Nazario and Andryi Shevchenko. Has also assumed a strategic advisory relationship with Real Madrid CF in 2000, where he was responsible for the new club commercial model, for the acquisition of the first global main shirt sponsorship with Siemens Mobile or the transfer of star David Beckham from Manchester United.
Over the last 11 years, has assumed a leading role as sports transformation evangelist, working in senior executive roles or providing C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC and Valencia CF as well as assuming leading roles at commercial and innovation working groups at global soccer organizations such as the Premier League, La Liga or ECA.
Today, is considered to be one of the leading sports transformers in the world, advising different investors in sports properties and sports technologies as well as leading technology brands, digital and analytics agencies, sports leagues and sports organizations in their investments or work flows in the world of sports transformation.
A member of the advisory team of Microsoft Sports, of the Microsoft Global Sports Innovation Centre and of the LTE-Broadcast Alliance, as well as a permanent member of the jury of the Leaders U-40 Sports Awards.

Josep M. Santos

General Manager

University of La Salle-URL

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Degree in Telecommunications Engineering and high degree in electronics by La Salle Campus Barcelona – URL, where he later obtained his Master in Business Administration. Additionally, he has followed general management studies in other universities.
After having worked in the enterprise world, in 2001 he joined La Salle Cataluña in order to coordinate the Professional studies. During 7 years he was the general manager of La salle Gracia School. His last responsibility within la Salle was as delegate of Mision and general manager of La Salle Catalunya school network.

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